Advertising wisdom...

Advertising wisdom...

I was watching along tv on sunday during work and later in the evening with mama and i noticed something pretty obvious in adverts that usually doesnt get thought about by the general public.

During work i caught the taladega 500 (nascar... Yeah i know pretty hick of me, but whatev) and saw lots of messages directed at men. I especially saw lots of the rgx body spray ones (hence the pic). If you havent seen them they basically feature an attractive woman basically seducing you to buy their product and sort of hinting that axe spray has a much too powerful odor.

Anyway it works to the effect that every time that ad is on i watch and i know the product now. Other ads are similar using sex or other strong images. So whats that say about the average man?
Keep it short, simple messages, use visuals (sexy ones are usually a plus).
The adverts later in the evening during along came polly were slightly different, as you might expect.
There were some more general ads, but there were many female targeted messages, which were easy to spot in their own way.Female advertising still featured generally sexy/good looking women. But not to seduce you towards a purchase. The ads contained facts! (Well i should say 'facts'.) Like lotion commercials like explained why the lotion softens your skin in addition to showing a half naked woman applying it.The interesting part to me is that advertisers figured out the way to send messages, but often the way men and women interact are quite the contrary.
Men generally send simple unjumbled messages to flirt etc, but women seem to go the subdued way. If you believe in target marketing you can see that everyone is kind of going about things the wrong way.

Just a thought, but given that im such a man whore (haha i know) maybe i know shit.